Blog Posts – How to Write Them for Best Result

Blog Posts – How to Write Them for Best Result

March 20, 2020 0 By Anthony Ekanem

Blogging is not only about gathering your ideas and pushing them online. Before you begin to write your blog posts, you need to think about what you want to say. It is a good thing to have your keywords organised into some sort of coherent list. Once you have done that, you need to sit back and plan down your site. You will need to plan at least 20 posts and choose a posting schedule. When you are done planning and organizing your contents, you can then begin to write your posts. You can queue your articles as you write them, providing you with the additional benefit of having the ability to post series and have them ready to go, without dropping your flow. You should stay at least three posts ahead of your posting schedule. This is because you may find yourself too busy to write a post on a scheduled date.

What should a blog post BE?

Your blog posts should follow some formulae, but before you look at them, you should consider what they can contain and what they cannot contain. To start with, your blog should contain less advertising. People do not want to read about your latest and greatest adverts. They want to read your contents. They want to know that you know what you are writing about, and most importantly, they would like to discuss the topic, and not merely be sold to. This means that though your blog will do the work of promoting your products or services, you have to do it without being overtly advertorial.

You CAN write about products, talk about why you are so passionate about them, their features, things that make you want to use them – or the services, or the problems they can solve. You also won’t need to just WRITE – you can upload pictures, videos, and multimedia. The truth is that the more interactive your blog is, without intruding on the knowledge of the visitor, the more traffic and return site visitors you will get, and the more comments your site will get.

Blogging is an art. You should use short sentences, with sub-headings where appropriate. The sub-headings should be bolded, to stand out, because studies have proven, without a shade of doubt, that most internet users, especially people that have a lower technical savvy than typical, skim-read. They skim-read because they have been conditioned to trust a couple of things about the internet: there’s a lot of good information out there – but it can be very difficult to find, even on ‘trusted’ websites. Google’s quality, page rank and duplicate content algorithms go a long way to assisting to sift the junk from the impeccable, but we are still left with people gaming the machine, or even worse, not having the ability to clearly state what we, ourselves are looking for.

Keyword research is a good technique to learn, but for most people, keying in short phrases, or whole questions, is the way to go, filled with punctuation. Depending on the sophistication of the software used, they might get just what they want, but the same studies that suggest people skim read, also tell us that people do not understand how to get the most from the internet. It is a case of knowing that the truth is out there, but no one knows where it is.

Effective Blog Posts Formula

There are several blogging styles, just the same way there are styles in newspapers and magazines articles. You can write and opt for several different formulae, but in the long run, you must find a way and a method of writing that is comfortable for you. The most common and most effective way of blogging is the ‘problem-solution’ method. Here, you take a universal problem or current trend, or newsworthy subject, and you ‘solve’ it. Solving it could be as easy as providing your thoughts and opinions, showing where you stand on any given issue, or it could be offering a genuine solution to a problem most of us encounter daily.

Problem-solution or ‘action-reaction’ blogs are extremely popular with a vast majority of visitors but are not without their innate problems. For a start, if you are ‘solving’ a current newsworthy problem, although you are giving people a view of the fact that you are human, you can also find that unless you are being careful about expressing your views, you are going to upset someone, somewhere along the line. This can be a good thing as it can encourage conversation on your blog. You must take the good with the bad and accept that whatever one does, you will always ruffle some feathers – just like in real life.

Another type of popular blog post is the review. It is straight forward to write a review post, but you have to be careful. If it does not match the theme of your blog, you will find that it damages your overall site traffic. Your blog should always be focused on the niche you want to talk about and related areas to the niche market. The issue may not be implicitly stated, but instead handled in general terms. Its style is easy to emulate too. What problems or needs does your niche market have? Are there other alternatives that you know of? And is it possible to express them?

The final type of post that is very popular and easy to create is the feature post. Features can be one long article or several short articles with links to one another. They have to cover something important and become packed filled with information. Keyword-rich, you want your readers to come away feeling like they have really discovered something, and search engines to come away with a completely new platter of wonderful contents to increase their indexes.

The Art of Writing Itself

You must remember that though some blogs are founded for personal gains. If you are blogging to make money in any way, you will need to consider that your blog is a marketing project. You are either marketing the blog contents, your business, or yourself. Once you have come to terms with that fact, you will understand why you cannot afford to use slang or make spelling or grammar mistakes. But more importantly, you will realize that blogging might be the main ‘voice’ or face you show people, so you will need to offer a dependable and interesting brand.

There are specific types of post that work well with blogs from an internet marketer’s point of view, like information about your business. Go beyond FAQ’s and contact details and share information about your operation. Share something that would not ordinarily be online, such as your motivation for going into business. You can also recommend other marketers that you like, without appearing too fawning, if you are honest. Talking about the experience is a good way to improve on both your image.

You can use your blog to archive articles and other freebies for your business. More importantly, always ensure that you have somewhere on your blog where people can join your mailing list. Giving them the option to do that will also mean that you have got multiple streams of traffic to and from your blog. People are more likely to sign up for your newsletter if they like what you are posting on your blog. It has been suggested that there is a link between people that sign up for your newsletter, and people that comment on blogs attached to newsletters, and these people are the interested and interactive readers. They have a vested interest in commenting on your blog.

Final Thoughts

Blogging is not about providing search engines contents. It is a good way to stay connected with your customer base.  So, it is important to remember that shallow contents attract shallow contacts. What this means is that if you are posting trivial articles, people that are interested in little more than the trivial will read your blog, and no one else.

Though you will start with a strong plan and should try to stick to that as much as possible for the first few months (so as not to confuse yourself or waste the research you did in founding the blog) you should also consider the needs, wants and interests of your readers. Do they comment more on a specific type of contents? Can you write posts to fit the issues they are raising?

Blogging is about sharing your passion, your enthusiasm, and your experience with others, and to do that, you must believe in what you are writing. If you do not, how would you expect your blog readers to enjoy and comment?

Advertisements